PCB Digital appointed as Bluebell Opticom dealer for the AV sector in Australia

May 6, 2021 9:00 AM BST

Maidenhead, Berkshire, UK – Bluebell Opticom, media transport solutions provider since 1994 with award-winning fibre solutions, and PCB Digital Pty, Australia’s specialist in digital projects in the AV industry with over 25 years’ experience in VAR and installation, announced today the partnership between the two companies. PCB Digital has been appointed as a Bluebell Opticom reseller with the objective to add significant value to the Australian market by combining Bluebell Opticom’s innovative media transport solutions with PCB Digital’s knowledge of the local market.

PCB Digital have continued to strengthen their position and knowledge within the AV industry year on year. Working closely with integrators, media agencies and large sporting venues and codes, the team has continued to deliver on large scale projects through to small bespoke projects.  PCB Digital can offer turnkey solutions and most importantly, service and peace of mind for the end users.


“The partnership is a perfect fit for Bluebell as we are looking to increase our market presence in the Australian market”, said Anil Parmar, International Sales Manager at Bluebell Opticom. “PCB Digital’s experience and vision of providing their customers with a highly professional digital experience using smart solutions will be strengthened with the addition of Bluebell Opticom’s media transport solutions.”

Neville Paterson, Account Manager at PCB Digital, commented, “Creating a strategic alliance with a leading international company such as Bluebell opens new opportunities for our clients. Being able to offer their solutions into the AV channel across Australia will broaden our product and service solutions to clients, maximizing the capabilities of their digital assets.

The team’s expertise and knowledge of media transport coupled with their relationships in the sector makes them the perfect partnership partner for PCB Digital.”

Bluebell Opticom designs and manufactures high-quality infrastructure solutions for the broadcast, telecommunications, and professional AV industries. The products are used for the critical delivery of video, audio, and data services at live world-class sporting events and venues requiring the transport of high-bandwidth signals over long distances using fibre optic or IP networks. Solutions range from robust stand-alone field deployable products to complex fixed installation for fibre backbone networks.

With worldwide deployments, Bluebell Opticom counts many of the top blue-chip companies and broadcast networks among its clients. The company serves customers directly and through a select global network of partners and distributors.

Bluebell Opticom Ltd is a UK-based, privately funded company, which has been designing and manufacturing fibre optic equipment since 1994.

PCB Digital is an independent digital business, with over 25 years’ experience in national and international digital projects. Based on Sydney, PCB manages projects throughout Australia, New Zealand and Asia using highly trained network of staff. PCB’s beliefs are based around the philosophy that our customers’ needs come first. The company’s approach focuses on the ideal product outcome for each of the customers.




Bluebell Opticom

Anil Parmar




PCB Digital

Neville Patterson



Previous PostBluebell Opticom strengthens portfolio with a trio of new products